eBay AU Store Subscription: When to Upgrade?
Definition
eBay Australia Store subscriptions provide lower Final Value Fee rates in many categories, increased free listing allotments, and a lower fee cap ($400 AUD vs. $440 AUD for non-Store sellers). To determine if a Store subscription is worth it, compare the monthly subscription cost against fee savings and additional benefits.
How It Works
Scope: This guide compares Non-Store vs Store subscription fees for Australian sellers on eBay.com.au;. Last updated: January 2026. Rule: Compare the same category and price range, then compute (Non-Store fee − Store fee) × monthly GMV to estimate savings and find the break-even point versus the subscription cost.
| Category | Non-Store Rate | Store Rate | Fee Cap |
|---|---|---|---|
| Everything else | 13.4% (up to $4,000), then 2.5% | 12.2% (up to $4,000), then 2.5% | $440 (non-Store) / $400 (Store) |
| Computers/Tablets & Networking | 13.4% (up to $4,000), then 2.5% | 7.7% (up to $1,000), then 2.5% | $440 (non-Store) / $400 (Store) |
| Cameras & Photo | 13.4% (up to $4,000), then 2.5% | 8.8% (up to $1,000), then 2.5% | $440 (non-Store) / $400 (Store) |
| Cell Phones & Accessories | 13.4% (up to $4,000), then 2.5% | 8.8% (up to $1,000), then 2.5% | $440 (non-Store) / $400 (Store) |
| Athletic Shoes (≥$150) | 8% | 8% | $440 (non-Store) / $400 (Store) |
Store subscribers benefit from lower Final Value Fee percentages in many categories and a lower fee cap. The break-even point depends on your monthly sales volume, category mix, and listing frequency. Store subscription costs vary by tier. Calculate your break-even by comparing monthly subscription fees against fee savings from lower rates, fee cap benefits, and additional free listings.
Examples
Example 1: Monthly Sales of $5,000 in Standard Categories
- Non-Store fees: $670 (13.4% of $5,000, capped at $440)
- Store fees: $610 (12.2% of $5,000, capped at $400)
- Monthly savings: $30 (from cap difference)
- Store subscription cost: ~$25/month
- Net savings: ~$5/month
Example 2: Computers/Tablets Sales
- Sale: $2,000 computer
- Non-Store: $268 (13.4% of $2,000)
- Store: $154 (7.7% of $1,000) + $25 (2.5% of $1,000) = $179
- Savings: $89 per sale
Example 3: High-Value Item (Fee Cap Applied)
- Sale: $10,000 item
- Non-Store: Capped at $440
- Store: Capped at $400
- Savings: $40 per sale
For more information, visit the FeeWise hub or read our eBay Australia fees guide.
FAQ
Q: What are the Store subscription tiers?
A: eBay Australia offers Basic, Premium, and Anchor Store subscriptions with different monthly costs and benefits.
Q: How do I calculate if a Store is worth it?
A: Compare your monthly fee savings (from lower rates and fee cap) plus the value of additional free listings against the monthly subscription cost.
Q: Do all categories benefit from Store rates?
A: No, some categories like Athletic Shoes (≥$150) have the same 8% rate for Store and non-Store sellers. Most other categories offer lower Store rates.
Q: What about the fee cap?
A: Store subscribers have a lower fee cap ($400 vs. $440), which can result in significant savings on high-value items.
Q: Can I cancel my Store subscription anytime?
A: Yes, but you'll lose the lower rates and fee cap benefits immediately upon cancellation.
Download
Calculate your exact Store subscription savings with FeeWise: eBay Profit Calc 2026. Compare Store vs. non-Store fees and find your break-even point for all Australian categories.