eBay Store vs. No Store: Is a Subscription Worth It? (US)
Definition
eBay Store subscriptions (Basic, Premium, Anchor) provide lower Final Value Fee rates in many categories and increased free listing allotments. To determine if a Store subscription is worth it, compare the monthly subscription cost against the fee savings from lower rates and additional free listings.
How It Works
Scope: This guide compares Basic, Premium, and Anchor Store fees against non-store rates in the US. Last updated: 2026-01-05. Rule: Store subscribers receive lower Final Value Fees in many categories and increased free listing allotments compared to non-store sellers.
The break-even point depends on your monthly sales volume and category mix. Store subscribers pay lower percentage rates (e.g., 12.7% vs. 13.6% in most categories) and have higher thresholds before reduced rates apply (e.g., $2,500 vs. $7,500). You also get more zero-insertion-fee listings per month.
| Category | Non-Store Rate | Store Rate | Monthly Savings per $1,000 Sales |
|---|---|---|---|
| Most Other Categories | 13.6% (up to $7,500), then 2.35% | 12.7% (up to $2,500), then 2.35% | $9 (on first $2,500) |
| Books, Movies & Music | 15.3% (up to $7,500), then 2.35% | 15.3% (up to $2,500), then 2.35% | $0 (same rate) |
| Athletic Shoes (<$150) | 13.6% | 12.7% | $9 per $1,000 |
| Watches | 15% (first $1,000), 6.5% ($1,000-$7,500), 3% (over $7,500) | 15% (first $1,000), 6.5% ($1,000-$2,500), 3% (over $2,500) | Varies by sale price |
Store subscription costs vary by tier (Basic, Premium, Anchor). Calculate your break-even by comparing monthly subscription fees against fee savings from lower rates and additional free listings.
Examples
Example 1: Monthly Sales of $5,000 in Standard Categories
- Non-Store fees: $680 (13.6% of $5,000)
- Store fees: $635 (12.7% of $5,000)
- Monthly savings: $45
- Basic Store cost: ~$25/month
- Net savings: $20/month
Example 2: Monthly Sales of $2,000 in Standard Categories
- Non-Store fees: $272 (13.6% of $2,000)
- Store fees: $254 (12.7% of $2,000)
- Monthly savings: $18
- Basic Store cost: ~$25/month
- Net cost: -$7/month (not worth it)
Example 3: High-Value Watches
- Sale: $5,000 watch
- Non-Store: $150 (first $1,000) + $260 ($1,000-$7,500) = $410
- Store: $150 (first $1,000) + $97.50 ($1,000-$2,500) + $75 (over $2,500) = $322.50
- Savings: $87.50 per sale
For more detailed calculations, visit the FeeWise hub or read our eBay US selling fees guide.
FAQ
Q: What are the Store subscription tiers?
A: eBay offers Basic, Premium, and Anchor Store subscriptions with different monthly costs and benefits. Basic Store is typically around $25/month.
Q: How do I calculate if a Store is worth it?
A: Compare your monthly fee savings (from lower rates) plus the value of additional free listings against the monthly subscription cost.
Q: Do all categories benefit from Store rates?
A: No, some categories like Books, Movies & Music have the same rates for Store and non-Store sellers. Most other categories offer lower Store rates.
Q: What about free listings?
A: Store subscribers receive more zero-insertion-fee listings per month, which can add significant value if you list many items.
Q: Can I cancel my Store subscription anytime?
A: Yes, but you'll lose the lower rates and free listing benefits immediately upon cancellation.
Download
Calculate your exact Store subscription savings with FeeWise: eBay Profit Calc 2026. Compare Store vs. non-Store fees and find your break-even point for all US categories.