eBay UK Fees 2026: Private vs. Business Seller Rates
Definition
eBay UK distinguishes between Private and Business sellers. Private sellers generally pay 0% Final Value Fees on most categories (excluding Motors), while Business sellers pay category-dependent rates plus a 0.42% Regulatory Operating Fee (including VAT). Both seller types may pay a £0.30 fixed per-order fee depending on the category.
How It Works
Scope: This guide explains fee differences for Private and Business sellers in the UK. Last updated: 2026-01-05. Rule: Private sellers generally pay 0% Final Value Fees on eligible items, while business sellers pay category-specific rates.
Private sellers are individuals selling personal items. Business sellers are registered businesses or high-volume sellers. The key difference is that Private sellers benefit from the 0% Final Value Fee policy introduced in October 2024, except for Motors categories (Cars, Motorcycles).
| Seller Type | Category | Final Value Fee | Regulatory Fee | Fixed Fee |
|---|---|---|---|---|
| Private | Most categories (except Motors) | 0% | 0% | £0.30 |
| Motors (Cars, Motorcycles) | Standard rates apply | 0.42% | £0.30 | |
| Business | Standard categories | 12.8% (up to £5,000), then 3% | 0.42% | £0.30 |
| Trainers (≥£100) | 8% | 0.42% | £0.30 | |
| Trainers (<£100) | 12.8% (up to £5,000), then 3% | 0.42% | £0.30 |
Business sellers with Store subscriptions may access lower rates and benefit from a £250 maximum Final Value Fee cap (excluding regulatory fees) on eligible transactions.
Examples
Example 1: Private Seller - Standard Item
- Item sold: £50
- Shipping: £5
- Total: £55
- Final Value Fee: 0%
- Regulatory Fee: 0%
- Fixed fee: £0.30
- Total fees: £0.30
Example 2: Business Seller - Standard Item
- Item sold: £100
- Shipping: £10
- Total: £110
- Final Value Fee (12.8%): £14.08
- Regulatory Fee (0.42%): £0.46
- Fixed fee: £0.30
- Total fees: £14.84
Example 3: Business Seller - Trainers Over £100
- Item sold: £150
- Shipping: £10
- Total: £160
- Final Value Fee (8%): £12.80
- Regulatory Fee (0.42%): £0.67
- Fixed fee: £0.30
- Total fees: £13.77
For more information, visit the FeeWise hub or read our guide on selling sneakers on eBay.
FAQ
Q: Who qualifies as a Private seller?
A: Private sellers are individuals selling personal items, not registered businesses. eBay may reclassify high-volume sellers as Business sellers.
Q: Do Private sellers pay any fees?
A: Private sellers pay 0% Final Value Fees on most categories but still pay the £0.30 fixed per-order fee. Motors categories (Cars, Motorcycles) are excluded from the 0% policy.
Q: What is the Regulatory Operating Fee?
A: Business sellers pay 0.42% Regulatory Operating Fee (including VAT) on the total sale amount. This fee is separate from the Final Value Fee.
Q: Is there a fee cap for Business sellers?
A: Yes, Store subscribers benefit from a £250 maximum Final Value Fee cap (excluding regulatory fees) on eligible transactions.
Q: Do Trainers have special rates?
A: Yes, Trainers priced at £100 or more pay 8% Final Value Fee (plus regulatory fee and fixed fee) for both Private and Business sellers. Below £100, standard rates apply.
Download
Calculate your exact eBay UK fees instantly with FeeWise: eBay Profit Calc 2026. Get accurate calculations for both Private and Business seller rates, including category-specific rules and Store benefits.