eBay UK Private Seller 0% Fee: What Is Excluded?

Definition

UK Private sellers pay 0% Final Value Fees on most categories, introduced in October 2024. However, exceptions exist: Motors categories (Cars, Motorcycles) are excluded from the 0% policy, and sellers must be classified as Private (not Business) to qualify. Private sellers still pay the £0.30 fixed per-order fee.

How It Works

Scope: This guide explains the UK private seller 0% selling fee policy and its exclusions. Last updated: January 2026. Rule: If the account type is Private and the category is not listed as an exclusion in the UK KB, treat Final Value Fee as 0%; otherwise treat the transaction as in-scope for Business/category fees (and VAT if the UK KB defines it).

Follow these steps to understand the 0% fee policy:

1. Verify your seller type: You must be classified as a Private seller, not a Business seller. eBay may reclassify high-volume sellers as Business sellers.

2. Check the category: Most categories qualify for 0% Final Value Fees, including Electronics, Clothing, Collectibles, and most other standard categories.

3. Identify exclusions: Motors categories (Cars, Motorcycles) are excluded from the 0% policy and pay standard rates.

4. Account for fixed fees: Even with 0% Final Value Fees, Private sellers still pay the £0.30 fixed per-order fee on every sale.

5. Understand regulatory fees: Private sellers pay 0% Regulatory Operating Fees (Business sellers pay 0.42%).

6. Check for special category rules: Some categories like Trainers have special rates (8% when ≥£100) that apply to both Private and Business sellers, but Private sellers still benefit from 0% on most items.

7. Verify business usage: If you're selling items for business purposes, you may be classified as a Business seller and lose the 0% benefit.

Examples

Example 1: Private Seller - Standard Item

• Item sold: £100
• Shipping: £10
• Total: £110
• Final Value Fee: 0%
• Regulatory Fee: 0%
• Fixed fee: £0.30
• Total fees: £0.30

Example 2: Private Seller - Car (Excluded)

• Car sold: £5,000
• Shipping: N/A
• Total: £5,000
• Final Value Fee: Standard Motors rates apply (not 0%)
• Regulatory Fee: 0%
• Fixed fee: £0.30
• Total fees: Standard Motors fees + £0.30

Example 3: Private Seller - Trainers Over £100

• Trainers sold: £150
• Shipping: £10
• Total: £160
• Final Value Fee: 8% (special rate, not 0%)
• Regulatory Fee: 0%
• Fixed fee: £0.30
• Total fees: £12.80 + £0.30 = £13.10

For more information, visit the FeeWise hub or read our guide on UK Private vs Business seller fees.

FAQ

Q: What is the 0% fee policy?
A: UK Private sellers pay 0% Final Value Fees on most categories, introduced in October 2024. This applies to personal items sold by individuals, not businesses.

Q: What categories are excluded?
A: Motors categories (Cars, Motorcycles) are excluded from the 0% policy and pay standard Motors rates.

Q: Do I still pay fixed fees?
A: Yes, Private sellers still pay the £0.30 fixed per-order fee on every sale, even with 0% Final Value Fees.

Q: How do I know if I'm a Private seller?
A: eBay classifies sellers based on volume and business indicators. High-volume sellers or those selling for business purposes may be classified as Business sellers.

Q: Do special category rates apply?
A: Yes, some categories like Trainers have special rates (8% when ≥£100) that apply to both Private and Business sellers, overriding the 0% policy.

Download

Calculate your exact fees as a UK Private seller with FeeWise: eBay Profit Calc 2026. Get accurate calculations including the 0% Final Value Fee benefit and all applicable fixed fees.