eBay UK Store Subscriptions: Business Fee Caps Explained
Definition
eBay UK Shop subscriptions (for Business sellers) provide access to lower Final Value Fee rates in many categories and a £250 maximum Final Value Fee cap (excluding regulatory fees) on eligible transactions. This cap can significantly reduce fees on high-value items compared to non-Store sellers.
How It Works
Scope: This guide highlights the benefits of eBay Shop subscriptions for UK business sellers. Last updated: 2026-01-05. Rule: Shops provide access to lower Final Value Fees and a £250 regulatory fee cap on eligible transactions.
Store subscribers benefit from reduced Final Value Fee percentages in many categories and a £250 cap that limits the maximum Final Value Fee per item (regulatory fees are separate). Non-Store sellers have no such cap and pay the full percentage on high-value items.
| Category | Non-Store Rate | Store Rate | Fee Cap |
|---|---|---|---|
| Standard categories | 12.8% (up to £5,000), then 3% | Varies by category (often 9.9%-12.9%) | £250 (Store only) |
| Clothing, Shoes & Accessories | 12.8% (up to £5,000), then 3% | 9.9% flat | £250 (Store only) |
| Computers, Tablets & Networking | 12.8% (up to £5,000), then 3% | 6.9% (up to £1,000), then 3% | £250 (Store only) |
| Cameras & Photography | 12.8% (up to £5,000), then 3% | 6.9% (up to £1,000), then 3% | £250 (Store only) |
| Trainers (≥£100) | 8% | 8% | £250 (Store only) |
The £250 cap applies only to the Final Value Fee, not to the 0.42% Regulatory Operating Fee or the £0.30 fixed per-order fee. This cap can result in significant savings on items selling for thousands of pounds.
Examples
Example 1: High-Value Item - Non-Store Seller
- Item sold: £5,000
- Shipping: £50
- Total: £5,050
- Final Value Fee: £640 (12.8% of £5,000) + £1.50 (3% of £50) = £641.50
- Regulatory Fee (0.42%): £21.21
- Fixed fee: £0.30
- Total fees: £663.01
Example 2: High-Value Item - Store Seller (Cap Applied)
- Item sold: £5,000
- Shipping: £50
- Total: £5,050
- Final Value Fee: Capped at £250 (would be £499.95 at 9.9%, but cap applies)
- Regulatory Fee (0.42%): £21.21
- Fixed fee: £0.30
- Total fees: £271.51
Example 3: Standard Item - Store vs Non-Store
- Item sold: £500
- Shipping: £10
- Total: £510
- Non-Store Final Value Fee (12.8%): £65.28
- Store Final Value Fee (9.9%): £50.49
- Savings: £14.79 per sale
For more information, visit the FeeWise hub or read our guide on UK Private vs Business seller fees.
FAQ
Q: What is the £250 fee cap?
A: Store subscribers have a maximum Final Value Fee of £250 per item (excluding regulatory fees). This cap applies to eligible transactions and can significantly reduce fees on high-value items.
Q: Does the cap apply to regulatory fees?
A: No, the £250 cap applies only to the Final Value Fee. The 0.42% Regulatory Operating Fee and £0.30 fixed fee are separate and not capped.
Q: Do all categories benefit from Store rates?
A: Most categories offer lower Store rates, but the exact rates vary. Some categories like Trainers have the same 8% rate for Store and non-Store sellers when priced at £100 or more.
Q: How much can I save with the fee cap?
A: On a £5,000 item, a Store seller pays £250 Final Value Fee (capped) vs. £641.50 for a non-Store seller, saving £391.50 on the Final Value Fee alone.
Q: Are there monthly subscription costs?
A: Yes, eBay Shop subscriptions have monthly fees that vary by tier. Calculate your break-even by comparing subscription costs against fee savings.
Download
Calculate your exact UK Store subscription savings with FeeWise: eBay Profit Calc 2026. Get accurate calculations including the £250 fee cap and category-specific Store rates for all your UK listings.